Maria Ana Vitorino (INSEAD) – "Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees"
CREST Microeconomics Seminar : Time: 12:15 pm - 1:30pm Date: 13th Nov. 2019 Place: Room 3001. Maria Ana Vitorino (INSEAD) - "Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees" Abstract: This paper empirically investigates the add-on or “drip” pricing behavior of firms. We present a model in which consumers purchase a […]